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Radio Shack Onesheet

Digital Photography, Advertising

Published: August 2015



After partnering with wireless accessory carrier Radio Shack, and simultaneously launching three new products, the marketing team at Liquipel developed a creative strategy to get consumers in

to stores and get the new products off of the shelves. And when you've got brand ambassador (and Grammy award winning electro-house DJ) Steve Aoki backing your brand, the possibilities are endless...and a contest was born.

This in-store one sheet was designed to be displayed directly above all three products offering a chance to win a free trip for two to a Steve Aoki concert with the purchase of any Liquipel product(s). After purchase, consumers could enter their information online and be entered to win. In addition to

the in-store signage the flyer was blasted out to over 10,000 social media followers multiple times a week leading up to the contest cutoff. 

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